Article 50 of the EU AI Act applies since August 2, 2026
EU AI Act · Article 50 · in force since Aug 2, 2026

Does your website useAI tools like ChatGPT, Midjourney, Intercom, Copilot, Gemini or DALL·E?Get covered.

The EU AI Act requires websites to disclose chatbots and AI content — fines reach €15M.

Trusted by brands and agencies across Europe

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How it works

Compliant in three steps

No lawyer, no CMS migration. Enter your domain — AI Notice does the rest.

01

Free check

The free check scans up to 7 pages for chatbots, AI scripts and unlabeled AI content — and names every Article 50 obligation that applies to you. Paid plans crawl your full site and re-check it weekly.

70
yourcompany.com
7 pages scanned · 4 findings
Chatbot without AI disclosureHigh
AI images missing a labelHigh
No transparency notice foundMedium
Intercom widget detected on /contactInfo
02

Your notice

Answer a few questions — your AI transparency notice is generated instantly, hosted by us and available in all 24 official EU languages.

ENDEFR+21
AI transparency notice
Chatbot disclosure
AI-generated content
KI-Transparenzhinweis
Chatbot-Hinweis
KI-generierte Inhalte
Avis de transparence IA
Mention du chatbot
Contenu généré par IA
03

One snippet

Paste one script tag. It shows your badge, adds the mandatory chatbot disclosure and labels your AI content — automatically, on every page.

yourcompany.com
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Notice live24 languages
Who is affected

Who needs an AI notice?

Article 50 covers far more websites than most owners expect.

Businesses with a chatbot on their website

If visitors can chat with an AI assistant on your site, Article 50 requires that they are told they're talking to a machine — at the start of the conversation, not buried in your privacy policy. This applies to off-the-shelf chat widgets just as much as custom bots.

Companies publishing AI-generated content

Text, images, audio or video created or heavily edited with AI may need to be identifiable as such — especially text published to inform the public that hasn't been through human editorial review. If AI writes your blog, your product pages or your newsletters, this concerns you.

Agencies managing client websites

Deploy chatbots or AI content for clients? The transparency duty often sits with the deployer — your client — but they will expect you to have handled it. One overlooked notice across a client portfolio multiplies the exposure.

Non-EU companies selling into Europe

The AI Act doesn't stop at EU borders. If your AI system or its output reaches users in the EU, the transparency rules apply to you regardless of where your company is based.

Timeline

How we got here — and what's next

Aug 1, 2024

The EU AI Act enters into force. Obligations phased in over three years.

Aug 2, 2025

Rules for general-purpose AI models apply.

July 2026

The Commission publishes its Article 50 Guidelines and approves the Code of Practice on transparency of AI-generated content.

Aug 2, 2026You are here

Article 50 applies. Chatbot disclosure, deepfake labeling and AI-content transparency are binding. Fines up to €15M or 3% of global turnover.

Dec 2, 2026

Grace period ends for machine-readable marking of synthetic content by generative AI systems already on the market before August 2026.

Pricing

Simple pricing, no surprises

Existing AI systems must comply by December 2, 2026 — the earlier, the safer.

Solo

One website, done once

€79one-time
  • 1 website
  • Hosted transparency notice
  • Widget: badge, chatbot notice, content labels
  • 24 EU languages
  • 12 months of legal updates
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Business

For growing companies

€19/month
  • Up to 5 websites
  • Everything in Solo
  • Continuous re-scans of your site
  • Legal updates forever
  • Version history for authorities
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Agency

Compliance for your clients

€49/month
  • Unlimited client websites
  • White-label badge & notice
  • Client management dashboard
  • Volume pricing
  • Priority support
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All plans include the hosted notice, the widget and every future template update for your active period.

Is this legal advice?

No. ainotice.io is a compliance tool, not a law firm. We help you implement the transparency notices Article 50 calls for; whether your overall AI use complies with the AI Act is something only a qualified lawyer can assess for your specific case.

Does a widget make me "fully compliant"?

No single tool can. Article 50 is one part of the AI Act, and a visible notice is one part of Article 50. What ainotice.io does: it takes the most visible, most frequently checked obligation off your plate — clearly, correctly and in minutes.

What if the rules change?

They will — guidance from the EU AI Office is still evolving. We track the Commission's guidelines and the Code of Practice, and update the widget's wording and behavior centrally. You embed it once; staying current is our job.

Why not just write the notice myself?

You can. Article 50 doesn't mandate a specific tool. What a hand-written note doesn't give you: correct timing (disclosure at first interaction), multi-language support, machine-readable signals, and central updates when the guidance shifts.

FAQ

Frequently asked questions

What is Article 50 of the EU AI Act?

Article 50 is the transparency chapter of the EU AI Act. It requires that people are informed when they interact with an AI system, and that AI-generated or manipulated content — including deepfakes and certain AI-written text — is identifiable as such. It applies since August 2, 2026.

Does this apply to my small business?

Most likely, if you use AI in ways your visitors can see. There is no small-business exemption from the transparency obligations. If you run a chatbot, publish AI-generated content, or use AI voice agents, Article 50 applies regardless of company size.

I only use third-party tools like ChatGPT or an off-the-shelf chat widget. Am I still affected?

Yes, potentially. The AI Act distinguishes between providers (who build AI systems) and deployers (who use them). As a business deploying AI towards your customers, some transparency duties fall on you directly — using someone else's tool doesn't transfer that responsibility.

What are the penalties?

National authorities can impose fines of up to €15 million or 3% of global annual turnover, whichever is higher. In some member states such as Germany, missing AI labels may additionally expose you to cease-and-desist letters from competitors under unfair-competition law — a risk that exists independently of any regulator taking action.

Is there a transition period?

Partially. The core obligations — chatbot disclosure, deepfake labeling — apply since August 2, 2026. Only the machine-readable marking of synthetic content benefits from a grace period until December 2, 2026, and only for generative AI systems that were already on the market before August 2, 2026.

Does content published before August 2026 need labels?

No. The Commission's guidelines confirm there is no retroactive labeling obligation. What counts is the date of generation — content created before August 2, 2026 does not need to be relabeled, though labeling it is encouraged.

When is a chatbot notice NOT required?

When it's already obvious to a reasonably well-informed person that they're interacting with AI. In practice that bar is higher than it sounds — a friendly first-name chat widget with a human avatar is rarely "obvious". A clear notice removes the ambiguity entirely.

Built for all of Europe

One notice, 24 official EU languages. The widget automatically shows visitors the disclosure in their language — from Lisbon to Helsinki.

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